Omnichannel e-commerce and epos provider, Gemesys has announced its partnership with NearSt to provide local advertising to jewellery retailers via the Gemesys platform.
The partnership will see Gemesys offering NearSt accounts to its users, allowing them to display store inventory live to local customers searching on Google. Increasing a retailer’s local online presence and the potential for walk-in sales from online searches.
NearSt, which has been operating since 2015, is a Google Partner and collaborates with point of sale (POS) companies and software platforms, across a number of different sectors to provide local marketing solutions.
In their first month of using NearSt, stores see an immediate increase in shoppers finding them on Google, often before they see results from larger chain retailers. Existing clients of NearSt report being most excited about the high level of measurability compared to other local marketing like flyers and local magazine ads. NearSt also provides local insights into what customers in your area are searching for, so you can make better stock decisions.
The company reached out to Gemesys following the announcement of its exclusive beta in May 2023 to develop a partnership. The first of this sort of partnership with any ePOS and stock system for the jewellery industry, it serves as a unique feature that sets Gemesys apart from its more well-established competitors.
Gemesys is a new entrant into the jewellery e-commerce and epos market. The company aims to address the lack of flexibility and options for customers in the current market. It believes that the ability to provide local inventory is great for small businesses and independents to enhance their reach within a defined local area.
CEO of Gemesys, Miles Hoare, commented:
“We are excited about our partnership with NearSt, which is in line with our aim to offer more advertising features to our customers. This is a great new feature to make local advertising easily accessible to smaller and independent businesses in the jewellery industry. Allowing them to compete alongside the online brands and larger multiples within their local area by focusing on providing excellent service and customer care.”
Nick Brakenbury, NearSt CEO said:
“We’re excited to partner with Gemesys. Our mission is to get online shoppers into physical stores, and we could see that’s a key focus for Gemesys as well. Today 81% of shoppers research online before buying in-store, so it’s more important than ever for jewellers to let shoppers know what they stock. With this partnership, Gemesys are making it simple for Jewellers to do this with a one-click connection to NearSt. We’re looking forward to seeing the impact NearSt will have with Gemesys retailers.”
The partnership is part of Gemesys’ plan to grow its technical and industry partnerships to provide enhanced customer convenience and operational efficiency to retail jewellers.
Individual locations can get their in-store stock connected to Google and open up access to Google Local Inventory Ad, all NearSt’s 30-day rolling contract. Gemesys will allow customers to link their NearSt account with individual shops on Gemesys, providing real-time stock data to customers using Google search to find particular products in their area.
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